Article written by Adam

6 responses to “Hulu Multi-tasking”

  1. Whalehead King

    As you know I don’t watch a lot of TV. You make a good argument on the utility of internet TV however and how it focusses attention on the content rather than the advertisements. Of course, the ads are what make the shows possible. I’ve been reading newspapers online today and I notice they average one or two ads per page, usually toward the top. That can’t be cost effective.

    You also mentioned Glue, which I don’t know anything about, but like reading the hard copy of the newspaper, I think this robs a bit of serendipity from the experience. I don’t want to be pointed to what an algorhythm thinks I will like. I would prefer to scan what’s available and choose for myself. If I am spoon-fed what I am supposed to enjoy, I will miss other things that I would sample on a lark because it caught my fancy. I learn more in depth on the rss model, but I learn more broadly the old fashioned way.

    Now that they don’t have card catalogues in the library, I just go straight to the racks to poke around and see what I can find.

    1. Adam Pieniazek

      The Globe article did make one good point. Advertisements within streaming video may prove to be much more lucrative than ads on traditional TV sets as the viewer can immediately click through and buy the product being advertised.

      Not sure what your reference is to cost effectiveness. The higher up on the page an ad is the more valuable it is to the advertiser. With Google Adsense, the highest ad on the page is the one that gets delivered the highest paying content to the site.

      With Glue, the algorithm is based off who I’m friends with and what I’ve reviewed and liked. So it’s personalized and helps me find content I might like based on content I’ve previously liked. It doesn’t require you to view recommended content however, it’s just a tool for finding new stuff without randomly stumbling around.

      Instead of missing something, I find it helps me find more stuff that I would have never stumbled onto otherwise. I suppose it all depends on how much information you want thrown at you. There is a point of information overload, but with the web it’s pretty easy to filter out the noise.

  2. Jim Gaudet

    I am wondering if he lost a lot of money in TV Advertising…

    1. Adam Pieniazek

      Sounds highly probable!

  3. greg bowen

    Web development will lead to more and more on demand TV. It is so desirable for me that I will watch greatly diminished quality. More, I would be more than happy to pay to remove commercials. I really do want to ditch my cable – I watch 2%T of what it offers – but need that 2% – well… need. I don’t need it.

    1. Adam Pieniazek

      You’re absolutely on point Greg.

      Wonder if we’ll see the rise of membership internet TV sites, where you get the ability to remove commercials and even watch live TV.